But that hasn't stopped people around the world speculating on how a new 'iWatch' might look.
And top designers have got in on the act by giving their take on how Apple's new 'smart watch' could look.
Handy: Yrving Torrealba's translucent concept of how the iWatch might look
Will it look like this? This concept was created by designer Federico Ciccarese
The rumours started when Chinese online sites reported in December that the computer giant is working with chipmaker Intel on a wrist-worn gadget.
It is thought to have a 1.5inch screen and uses Bluetooth to communicate with other gadgets, which could include an iPhone.
The 'iWatch' will go on sale at some point this year, the report claimed. Chinese site Tech.163 said Intel has developed a Smart Watch that Apple is interested in.
The watch in question has a 1.5 OLED display with indium tin oxide, or ITO coated glass, and uses Bluetooth to communicate with a user's iPhone.
It is believed the iWatch will run a version of iOS, the same software as the iPhone and iPad, allowing apps to be easily downloaded.
Releasing a watch could also help it compete with Google, who claim they will release 'Google Glass', a headset with a screen, this year.
Swedish designer Anders Kjellberg's beautiful rendition of the iWatch could easily pass for the real thing from Apple
The reverse of Swedish designer Anders Kjellberg's vision of the Apple iWatch
Boxed: the packaged up iWatch idea by Swedish designer Anders Kjellberg
The rumours come after an independent attempt to create a smart watch, called Pebble, became a huge success online.
Its inventors used Kickstarter to try and raise $10,000 so they could develop it - but instead raised $10 million, and hope to begin production soon.
'Pebble is the first watch built for the 21st century,' say its creators. 'It's infinitely customizable, with beautiful downloadable watchfaces and useful internet-connected apps.
Antonio De Rosa's realistic concept could be a good approximation of what to expect
Antonio De Rosa's concent with the tagline 'It's time to change the time'
Realistic? Antonio De Rosa's design projecting an image of a dog onto a wall
Pavel Simeonov's design looks like a mini iPhone on a watch strap and it comes in an assortment of bright colours
Talented designerPavel Simeonov's take on how Apple's first new product line since the iPad might look
Jumped the gun? The Pebble watch, which can link to a phone to display messages and run apps
'The watch will connect via Bluetooth, and alert users to incoming messages via vibrations - and apps bring Pebble to life.
'Cyclists can use Pebble as a bike computer, accessing the GPS on your smartphone to display speed, distance and pace data.
'Runners get a similar set of data displayed on their wrist. Use the music control app to play, pause or skip tracks on your phone with the touch of a button.'
